Quote:
Originally Posted by oeb11
If you do not like what they are doing - please start your own poll with your own statistical standards, and
publish the results.
Thank you sir
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I don't like Dung bettles, .... but that doesn't mean I'm gonna roll turds around on the floor!
At risk of being repetitive the problem is not "on paper" or "in the computer" .... the problem is the implementation of the opinion gathering ... and I say "opinion" because that is exactly what it is ... "opinions" change almost by the minute, if not by the hour or day, so it's merely a snap shot of the opinion asked at the moment ... Secondly, like any "information" the product is no better than the input ...
.. "garbage in, garbage out" ... theory
BTW: It's not just 2016 .... it was also 2004 ... John Kerry's group "listened" to exit polls in Ohio and rather than making a stop in Ohio to talk up "the base" since the exit polls were reporting he had it in the bag AND THE ELECTION (sound familiar?) he overflew Ohio and went on to Boston for the VICTORY PARTY!
I'm familiar from an educational point of view as well as a practical application with regard to marketing and strategies based on information "from the ground" as it relates to political campaigns ... and with regard to all marketing efforts based on "opinion" the worst thing one can do (like most ventures that are precarious) is to structure the inquiry based upon the biases of the person developing the tools and gathering the data to be "run through" the tools to get a predictable product. One with that flawed approach creates an "outcome determined" result. They want to believe it, so it's true. They want to "please" the "client" so they give them what they want to hear.
When running a campaign it is a tug by the mechanic who is the ramrod, because basically from a marketing point of view all you're doing is selling laundry detergent, which are chemically about all the same, except with a different odor. So the "box" has to be the distinguishing feature, because (to keep that thread) the box is what gets it in the cart and through the checkout stand. Who gives a flip what happens when they get it home (SOUND FAMILIAR?). That's why candidates shouldn't run campaigns.
So the wording and illustrations on the box influence the decision, and not the substance of the product, which is still in the box (bottle etc) until it's opened AFTER ITS PAID FOR.
I'll give you an historical example of "packaging" ...
Hershey had two candy bars ... chocolate with almonds and without .. 50-60 years ago they got a new ad company to do their advertising ... the new guys "had to do something" to justify their existence ... even though Hershey had about 89% of the candy bar market with those 2 bars .... so they left EVERYTHING THE SAME ON THE CANDY BAR WRAPPERS except they changed the original dull finish on the wrapper to a glossy finish ..
within a year their % of the market was in the high teens ... around 19% .... and you know the rest of the story .... just go look.
Point: How one asks and what one asks makes a difference in the response.
It does when chasing pussy or chasing a political office or chasing an opinion based upon a select group of people that someone touts as being representative of the whole country. The result can be a bottle of wine through the TV.
