It's geared completely towards men, so I have a feeling it's a scam.
I clicked on it and chose my sex (as a woman) and still had the hot babe on the left taking off clothes and asking me questions. (turn sound off if you try this at work).
I answered several questions to see if it ever switched to a male model. Nope, never.
It's just not logical that a hook-up site has so many women that they need to target men to join.
Compare it to a legit site like Match.com that appeals to both men and women.
Found a screen capture here:
http://eccie.net/showthread.php?t=863638&highlight=
That shows it used to say "Local sluts want to f***". Is that aimed at getting women to sign up? Or men? How would they get any women to join with that ad?