Quote:
Originally Posted by pjorourke
I agree why? What sense does it make to maintain two identical brands. I can actually understand having a high-price and a low-price brand. Some people thinks that's wrong, but to me it makes good business sense.
Can anyone think of a good reason to do two identicals?
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First of all I'll say I'm not a big fan of multiple pesonalities or namechangers in general.
To answer your question, though, it is to create a larger advertising presence.
Let me state I'm referring to the broader escort market, not D&T or even the research intensive eccie clientele. Most guys just want a pretty face that will fuck to show up on their door in an hour or two.
Take an ad site like Eros. A major city might have a couple hundred ads. Odds of a guy clicking on a lady (& subsequently calling) go up if she buys additional ads under different names. Sure a couple savvy guys might figure out that ABC, DEF & GHI are all the same person (or agency) but their phone lines are lit up and they don't care.