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Originally Posted by Molson Coors
We don't see this as a moment. We see this as a movement.
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This is part of Molson Coors DEI
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Originally Posted by Molson Coors
The role of diversity, equity and inclusion is the responsibility of all employees. We each own a role in making diversity, equity and inclusion part of everything we do – from how we work together to how we grow our company.
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They are rife with DEI, CEI and ESG. Stephen Miller's calling it put. But Molson Coors effectively told him and others to eat a dick and backed their ad forcefully.
That ad campaign was out before the Dylan Mulvaney can and almost no one gave a shit about it or the message until 2 months after the fact. Because the anti-woke mob needs new foils to sustain itself and because all that money that didn't go to woke AB got gobbled up by woke MC.
And the backlash and commentary proved that it wasn't about protecting women. Because that ad was a celebration of women, female brewers and poking gun at its own marketing.
And Yuengling's in bed with Molson Coors and has had a joint venture with them since 2020, in order to position their products for markets outside of their reach.
Molson Coors has sponsored numerous LGTBQ+ events. Coors is one of GLAAD's "most progressive" sponsors and actively fundraises. Miller Lite donated over $450k to the Equality Federation which is a major LGTBQ+ advocacy group.
Which is absolutely dripping with irony as the anti-woke jumped directly into the arms of an even more woke brewer over... one can.
But I don't see the big picture
