Communication is a basic part of customer satisfaction, retention, setting good appointments, etc. Most providers, nearly ALL as a matter of fact, are not good at it. No one said you were getting marketing geniuses, or even basic competence... lol.
Many clients put more work into findings someone to give their money to, than the provider actually does trying to market themselves. It's sad. Lots of money left on the table, just read review comments (tried to get a hold of her, etc etc etc)
Most girls just want the green, how it happens for some of them is as random as what guy is willing to work hard enough to make a connection.
GPS, GPS... and no business sense.
Exceptions noted! I'm sure some of them will chime in, there are some who are really on top of things
YMMV