Dodge
From Wikipedia, the free encyclopedia
For other uses, see
Dodge (disambiguation).
Dodge
Type
Division of
FCA US Industry Automobile Founded 1900; 116 years ago Founders
Headquarters
Auburn Hills, Michigan, U.S. Area served
Global (except Western Europe) Key people
Products Cars, trucks, SUVs, vans/minivans Owner
Fiat Chrysler Automobiles Parent Chrysler Divisions Ram Trucks Slogan Domestic. Not Domesticated Website
Dodge is an American brand of
cars,
minivans, and
sport utility vehicles manufactured by
FCA US LLC (formerly known as Chrysler Group LLC), based in
Auburn Hills,
Michigan. Dodge vehicles currently include the lower-priced
badge variants of
Chrysler-badged vehicles as well as
performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above
Plymouth.
Founded as the
Dodge Brothers Company machine shop by brothers
Horace Elgin Dodge and
John Francis Dodge in late 1900,
[3] Dodge was originally a supplier of parts and assemblies for
Detroit-based automakers and began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was located in
Hamtramck, Michigan and was called the
Dodge Main factory from 1910 until 1979. The Dodge brothers died suddenly in 1920 and the company was sold to
Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and full-sized passenger cars through the 1970s, though it did make some inroads into the compact car market during this time.
The
1973 oil crisis and its subsequent impact on the American automobile industry led Chrysler to develop the
K platform of compact to midsize cars for the 1981 model year. The K
platform and its derivatives are credited with reviving Chrysler's business in the 1980s; one such derivative became the
Dodge Caravan.
The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with
Daimler-Benz AG from 1998 to 2007, its subsequent sale to
Cerberus Capital Management, its 2009
bailout by the United States government, and its subsequent
Chapter 11 bankruptcy and acquisition by
Fiat.
In 2011, Dodge,
Ram, and Dodge's Viper were separated. Dodge said that the
Dodge Viper will now be an
SRT product and
Ram will be a manufacturer. In 2014, SRT was merged back into Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding with the merger of
Fiat S.p.A. and Chrysler Group into the single corporate structure of
Fiat Chrysler Automobiles.
https://en.wikipedia.org/wiki/Dodge
Chevrolet
From Wikipedia, the free encyclopedia
(Redirected from
Chevy)
"Chevy" redirects here. For the American comedian, see
Chevy Chase. For other uses, see
Chevrolet (disambiguation).
Chevrolet
Find New Roads
Type
Division Industry
Automotive Founded 3 November 1911; 104 years ago Founder
Louis Chevrolet
William C. Durant Headquarters
Detroit, Michigan, U.S. Area served
Worldwide (except Oceania) Key people
Alan Batey, Senior Vice President
[1] Products
Automobiles
Commercial Vehicles
Trucks Services
- Vehicle financing
- Vehicle insurance
- Vehicle repairs
- Vehicle sales
- Oil changes
Owner
General Motors Company Slogan Find New Roads Website
chevrolet.com Chevrolet (
/ʃɛvrəˈleɪ/ shev-rə-LAY), colloquially referred to as
Chevy and formally the
Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer
General Motors (GM).
Louis Chevrolet and ousted General Motors founder
William C. Durant started the company on November 3, 1911
[2] as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919,
Alfred Sloan, with his maxim "a car for every purse and purpose," would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with
Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
[3]
Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of
Oceania, where GM is represented by its
Australian subsidiary,
Holden. In 2005,
Chevrolet was relaunched in Europe, primarily selling vehicles built by
GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers,
Opel of
Germany, and
Vauxhall of
England would be moved upmarket.
[4] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the
Camaro and
Corvette[5] in 2016. Chevrolet vehicles will continue to be marketed in the
CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create
GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.
In
North America, Chevrolet produces and sells a wide range of vehicles, from
subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of
General Motors' global marques,
Chevrolet,
Chevy or
Chev is used at times as a synonym,
pars pro toto, for General Motors or its products, one example being the
GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the
Chevrolet small-block engine.
https://en.wikipedia.org/wiki/Chevrolet