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Originally Posted by SweetSuzanna
Please dont say this is an ad.
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Post looks legit to me.
The restaurant scene in KC is highly competitive, and even great restaurants with superior management fail all the time.
There's one place that makes a killing late night after the bars close because they're the only place open.
Another place runs a "happy hour", and a "reverse happy hour" special with late night discounts.
One restaurant has review specials where you get a discount if you post a review online. Online reviews are advertising gold, and often worth more than anything a business could pay for publicity. Reviews can really make or break a restaurant.
Yet another place has regular hours and higher than average prices, but they offer a very unique menu that people go crazy about, with food you can't find anywhere else in town.
If there's one thing that will get people to part with their money, it's a special price or discount. Often doesn't even matter what the original price was. A $4 tamale marked down to $2 for the evening will always taste better than a $2 tamale at regular price. If a hungry guy walking down Independence Ave with $5 in his pocket sees a bunch of food trucks advertising $3 or $4 tamales, he might wait until he gets to the truck that offers 2 tamales and a Mexican Coke for $5.
When it comes to ready made pizza slices, QuikTrip has mediocre pizza for $2.50 per slice. Costco has much better slices for $2.00. 7-Eleven has 2 for $2 slices, and while they are the least impressive of the three, the price is right and they are delicious. Costco probably sells the most pizza every day, but 7-Eleven has the biggest profit margin because they spend less on ingredients and cost per pizza. QT hasn't really figured out how to make real $$$ with their pizza.
If I had a restaurant, I'd market the fuck out of it ... instagram, twitter, facebook, snapchat, local newspapers and magazines, posters, billboards, word of mouth, pay taxi drivers to recommend my place, etc etc. The content of the ads, what you say, how you market the food, when and where you post ads, etc all makes a big difference too.