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03-23-2021, 06:51 PM
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#1
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Premium Access
Join Date: Feb 27, 2010
Location: houston
Posts: 10,398
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Ad: the car that saved Tiger Woods
Scenario:
You are the marketing manager for the Genesis GV80 suv. The ad agency presents to you a new ad campaign. The theme will be: "the car that saved Tiger Woods"
You must decide:
it is brilliant, and will lead you to the CEO chair
it is a disaster that will ruin car sales
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Quote
| 2 users liked this post
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03-23-2021, 08:58 PM
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#2
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Account Disabled
Join Date: Jan 20, 2010
Location: Houston
Posts: 14,460
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Is he still under contract for Buick?
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Quote
| 1 user liked this post
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05-04-2021, 08:17 AM
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#3
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Premium Access
Join Date: Jan 17, 2014
Location: USA
Posts: 12,664
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Buick still making cars? Didn't they call it quits same time as Oldsmobile?
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Quote
| 1 user liked this post
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05-04-2021, 08:54 AM
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#4
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Valued Poster
Join Date: Apr 1, 2013
Location: Sacramento, ca
Posts: 2,477
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Someone life altering event used as a marketing ploy... smells like a lawsuit.
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Quote
| 1 user liked this post
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05-04-2021, 01:29 PM
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#5
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Valued Poster
Join Date: Jul 7, 2010
Location: Dive Bar
Posts: 42,861
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Quote:
Originally Posted by CG2014
Buick still making cars? Didn't they call it quits same time as Oldsmobile?
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They still make a couple sedans. The rest are crossovers.
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Quote
| 1 user liked this post
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05-04-2021, 02:11 PM
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#6
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Valued Poster
Join Date: Apr 11, 2013
Location: South Austin by choice and luck
Posts: 1,262
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Recycling this joke from Tiger's earlier misadventure in another car when his Swedish bikini-model wife chased him out of the house but he crashed just outside the front gate:
Q. What's the difference between a Cadillac Escalade and a golf ball?
A. Tiger Woods can drive a golf ball 300 yards.
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Quote
| 1 user liked this post
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05-04-2021, 02:22 PM
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#7
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Valued Poster
Join Date: Apr 11, 2013
Location: South Austin by choice and luck
Posts: 1,262
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Quote:
Originally Posted by CG2014
Buick still making cars? Didn't they call it quits same time as Oldsmobile?
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Plymouth ended in 2001;
Oldsmobile ended in 2004;
Pontiac and Saturn ended in 2010, in the recession;
the last Mercury rolled out in 2011, just after the recession, but interestingly, Ford has kept the trademark alive.
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Quote
| 1 user liked this post
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05-05-2021, 05:51 AM
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#8
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Premium Access
Join Date: Jan 17, 2014
Location: USA
Posts: 12,664
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Last time I drove a Buick was a rental in early 2000's. Piece of shit. Noisy. Cranky. Lousy acceleration. Engine sounded like it was metal rubbing together. Very uncomfortable driver's seat. Instrument panel was a hot mess.
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Quote
| 1 user liked this post
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05-05-2021, 08:30 AM
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#9
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Premium Access
Join Date: Feb 27, 2010
Location: houston
Posts: 10,398
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In past times, the Buick was an aspiration car. You would start with a Chevrolet.
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Quote
| 1 user liked this post
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05-05-2021, 10:31 AM
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#10
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Valued Poster
Join Date: Jul 7, 2010
Location: Dive Bar
Posts: 42,861
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Quote:
Originally Posted by VitaMan
In past times, the Buick was an aspiration car. You would start with a Chevrolet.
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In the hierarchy of GM, it was slotted below Cadillac but above the rest of their brands.
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Quote
| 1 user liked this post
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05-05-2021, 11:34 AM
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#11
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Premium Access
Join Date: Feb 27, 2010
Location: houston
Posts: 10,398
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People craved Buicks. If you could just be seen driving around in a Buick, it was a statement that you have made it. What is the car today that represents the same thing ?
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Quote
| 1 user liked this post
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05-05-2021, 01:48 PM
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#12
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Lifetime Premium Access
Join Date: Feb 26, 2017
Location: Massageville
Posts: 2,190
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Quote:
Originally Posted by VitaMan
People craved Buicks. If you could just be seen driving around in a Buick, it was a statement that you have made it. What is the car today that represents the same thing ?
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Bentley GT
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Quote
| 1 user liked this post
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05-05-2021, 05:52 PM
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#13
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Valued Poster
Join Date: Apr 11, 2013
Location: South Austin by choice and luck
Posts: 1,262
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Quote:
Originally Posted by VitaMan
...What is the car today that represents the same thing ?
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Stepping down from the ultra-luxury lines like Bentley, there's a changing of the order with no clear winner IMO. Maybe Lexus, maybe a 3XX Mercedes, or the 3XX BMW lineup. Tesla isn't yet a marque of aspiration, but it'll get there.
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| 1 user liked this post
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05-05-2021, 07:59 PM
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#14
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Premium Access
Join Date: Feb 27, 2010
Location: houston
Posts: 10,398
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In the city I live BMW and Lexus are absolutely everywhere, so there is no status gained. Toyota tried something like this with the Avalon, but that never got much attention either. These days maybe it takes an older classic car to stand out.
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05-05-2021, 08:04 PM
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#15
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Valued Poster
Join Date: Jan 28, 2010
Location: Dallas TX
Posts: 15,482
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Quote:
Originally Posted by TravelingTex
Recycling this joke from Tiger's earlier misadventure in another car when his Swedish bikini-model wife chased him out of the house but he crashed just outside the front gate:
Q. What's the difference between a Cadillac Escalade and a golf ball?
A. Tiger Woods can drive a golf ball 300 yards.
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That tiger is always in some strange pussy, reports from the black box in the car show that he was accelerating instead of trying to slow down
I don't know about any of you but whenever I wanted to stop pretty quickly, I know where the brake pedal is.
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