Quote:
Originally Posted by Grace Preston
The NBA is 74% African American.. and you're surprised that the NBA would support "Black Lives Matter". Really?
|
You must not have paid attention to "The LeBron Era". He has constantly drug the NBA into racial activism and anticop rhetoric.
What surprises me is the NBA (and to some extent the NFL) is relinquishing their "NBA" brand. BLM is "a brand." That's why they don't want people to say "All lives matter." I hurts their brand and their organization. When a player puts a message on their jersey instead of their name, they are relinquishing 'their brand.'
The NBA partners their brand with Nike and other brands for a price and a symbiotic relationship focused on a joint business goal. In the BLM case, it's for free. The BLM organization has control over whatever message it wants to impart.
It will come back to bite the NBA.