You really can't go wrong with any of them. I would think of travel times though. Driving from Fayetteville to Bentonville and vice-versa, can take over 30mins depending on traffic and where you're staying. Staying in downtown Fayetteville or Bentonville adds considerable travel time for someone who doesn't live in those cities. Springdale is in the middle and has many places to stay that are close to 49, so traveling from Fayetteville and Bentonville won't take long.
It also depends on hotel availability too.
Wherever you stay, it would be best to choose a place near 49 to improve accessibility and lower client travel times.
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