Well said, PleasantSurprise. Gents who mentioned money only - that may be the case for most, but it is at the very bottom of the list for me. I'm sure everyone is really curious what I'm looking for in a client.
Number one - must be able / willing to have an intelligent conversation. This is how I find out if we have anything in common; commonalities point to compatibility. It means the difference between WFFF vs NMTF. I will always prefer WFFF clients. If you can make me laugh, you're golden. My favorite bedroom antics have always been with men who were able to make me legitimately lol. It really doesn't matter what you look like or what your build is, so long as you have a great personality. If you're able to talk geeky with me, that is platinum. Knowing who David Tennant, Matt Smith, or Joss Whedon are and why they might be important will actually make my panties catch on fire.
Number two - age is a factor. I prefer my age (33) - twenty years older (53). I will see people outside of that range given other factors, I'm simply most attracted to that age range. Younger, and I feel creepy; much older, and I feel icky. Although that depends on the older man - how he keeps in shape, how vibrant and youthful his spirit is. This age range, in general, is filled with men who I share common interests and experiences with, which goes back to number one.
To put this rationale into perspective: my ATF client is twenty years older, great personality, attractive, very talented BCD; my ATF human being is my age, and I swear my brain was split in half at some point, and half was put in their skull. Every time I see them, conversation is on point, and the laughter is in mass quantities. I attribute this to growing up at the same time, leading to massive similarities.
My sexual attraction sweet spot seems to be for men in their forties. I don't know why; it was that way when I was twenty, and it's that way now. Watch, when I'm fifty, I'll be going Mama Cougar on every 40-something in the surrounding area.
Number three - how they treat me. This begins from first contact... Do they provide me with all requested info without argument, complaint, or falsehood? Do they take the time to introduce themselves, respecting my time and schedule, or do they send their request in a short burst of text-ese with no regard for my desire to not hobby past pumpkin time? (Example: "R u available?" - sent past midnight, no name or identifying info; not that it matters, messages like that go straight in the trash bin. ) Are they understanding of the fact that I have a life and career outside of this, and may not be able to answer right away? Are they willing to schedule in advance rather than expecting a last minute appointment?
I read profiles, and choose those with a clear preference for DFK. I love to kiss; it's the number one thing I'm missing IRL, and the number one reason I'm here. If a client doesn't greet me with a kiss, I suspect I'm going to have a shitty time; if their kisses never go past teeth, I KNOW I'm going to have a shitty time. I can count the number of times that's happened on one hand with fingers left over, but the fact I'm using any fingers at all makes me want to use one in particular.
I don't care how much money gets tossed down on the counter - if you can't give me a BFE, do us both a favor and GTFO. I'm not here for the cash, I'm here for the sheet-soaking thrill of illicit lust... If you can't surrender to the moment with me and kiss me with passion, those sheets are not going to get soaked, and that makes me a sad panda.
Number four - attraction / attractiveness. This is ruled by number one. Physical attraction - I like a man who takes care of himself - not necessarily to the point where they're sporting a six pack, but cleanliness inside and out are wonderful traits. I abhor smoking; I'm allergic to it, and the stench and taste it leaves behind is repulsive. Imagine if I ate corpses and rolled around in dog shit right before you came over. It's no fun.
Facial hair - I LOVE it. Something about a well trimmed beard or goatee just makes me want to rub my tits all over it. Stand alone mustaches, however, remind me of gay pornstars or my grandfather - neither of which I find sexy. I would rather you be clean-shaven than mustachioed.
I like chest hair, and will snicker in my head if it looks like you shaved your body for any reason other than competitive swimming. Back hair is no one's favorite. Pubes are much nicer trimmed.
Brushed teeth are awesome, but making use of my mouthwash is better than nothing - especially if you just had onions for lunch. Or skoal, or boiled ass.
Hair - curly, straight, long, short, bald... I don't care. Keep it clean and un-dyed. Silver foxes make me wet.
I'm sure there are other factors, of course, but that's what hits my mind at the moment.
TL;DR - conversation, cleanliness, respect, age are all more important than money to me.