MundoFox to Enter the Latino TV Market
By TANZINA VEGA
Published: August 12, 2012
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LOS ANGELES — The correspondents were on camera and on location in Mexico City, Washington and Los Angeles. Rolando Nichols, the lead anchor, listened intently to the receiver in his ear as he stood in front of the bright red walls of the news studio.
J. Emilio Flores for The New York Times
Emiliano Saccone is the president of MundoFox.
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But the news would have to wait: engineers and producers in the control room were having trouble with the sound system.
Fortunately, this was not a live news broadcast. It was a test run for MundoFox,
the newest Spanish-language network in the United States.
On Monday, the network — a partnership between
Fox International Channels, owned by the News Corporation, and
RCN Television in Colombia — will make its official debut in 50 cities in the United States, including Chicago, Houston, Los Angeles, Miami and New York.
MundoFox will be entering a market long dominated by
Univision and the smaller
Telemundo as it tries to gain the attention of the millions of Latinos in the United States who watch Spanish-language programming. The effort is estimated to cost $50 million.
By the end of the year, network executives say they expect to be in 60 cities, reaching nearly 80 percent of Latino audiences in the United States. It is the first time RCN will be part owner of a broadcast network in the United States.
MundoFox......UH OH!
