maybe the ones asking needs a heads up the special is coming otherwise they've already spent their wad elsewhere.
maybe one of you girls should try what Cinemark does. a special every Tuesday (or pick your day). then it's sorta an auto-scheduled one day a week special. pretty sure the movies gets an influx most Tuesdays. then again, nevermind. that'd take some serious tweaking/thinking. maybe more like one or two days a month. has be longer than we're willing to wait it out otherwise you'd most likely end up with one busy ass day and a bunch of slow days. just was spitballing.
also, I'm more inclined to agree with Russ38. just like IOP. maybe a new acronym - IOS
btw, no leeway on the bday? ouch! I know I didn't have time to scooch out for some cooch on my bday.