Marketing - Building you Brand

[rlowden]

I recently had the opportunity to meet a very smart provided (also an exceptional woman) I was in Vegas for a marking meeting and Customer loyalty and Brand recognition were terms that came up frequently. Key not speakers from the biggest names in the hospitality industry (Hotels, Casinos, Airlines, Amusement Parks) were talking about how they created and manage their brand and their customer loyalty program. Anyway, I asked her if she considered herself to be in the hospitality business. She said "Definitely!" She said her website was all about building her up her brand recognition and they her best clients were repeat clients that she valued highly. All the other industries spend massive amounts on customer retention with frequent flyer programs, special perks for frequent visitors, discounts to special events, Referral program bonuses, even cash back programs. These people have done the research and everyone of them understand that it costs more to attract new clients than to retain existing ones. Also existing clients spend more and tell others about what a great time they had.

Is there truly value to you from an existing client base? As a provider what should you be doing to retain your clients and to grow your business? Do you acknowledge returning clients differently? Are you aware that you have a "brand" and that clients viewing your reviews and you websites are looking to find the "brand" they like? What is you brand -Are you the sex goddess, the GND that we never had ? Is this why some providers are able to set high dollar rates? Guys - What makes someone your ATF and what extras would you do for her?

[pyramider]

Just taking care of business is the best marketing strategy a lady has at her disposal.

[Tiffani Jameson]

You know what? These are the kind of questions that every lady on the board should ask themselves. And of course, there is value in retaining regulars!

While my froggy friend with the gaping asshole is right, there is a client for every type of lady, and just the bare minimum of TCB may not work for some. Everything a lady posts to the internet should be indicative of the kind of provider she is. I feel like two people meeting is an individual journey, and each of my friends are addressed in the respect of our relationship.

It's more than just discounts and time, well, for me anyway. Because we're both more than what we do to each other, it's those things that tie us together as human beings keep my friends coming back. That, and the fact that I can be the GND, Sex Goddess, and/or Dominatrix that I am to them respectively. If you mean that if they are address differently than new clients, in a matter of importance or urgency, no. I have regulars that have known me for years, and I still get goosebumps and flutters in my stomach when I know it's time for their visit.

To ask why some ladies get to charge more dips into the dreaded 'perception of value' area that I don't like to talk about. To each her own. I just know that I will do what my market allows me to do. I love the threads post by those puzzled at the audacity of some women to do or charge what they please. But I refuse to take part in the discussion.

Wonderful, wonderful topic!

[Zabrina Sarafina]

Great thoughts Tiffani

I have a background in advertising/marketing but creative/psychologically, the numbers never appealed to me and or held much meaning

I never see human beings as numbers and if I catch myself doing it I become aware of it and stop that thinking process it doesn't feel right

I believe the best and only marketing is being true to you. Let's others see you as you really are, thus who you will attract will be a mutually beneficial experience/relationship short/long term ..... Happens naturally when you live your passion

[GypsyHeart]

I wish I had the marketing skills that some of these sexy ladies have. My regulars know their perks and how to get them. I don't advertise it though. I see too many ads like and I don't want to be a "copycat."

[pyramider]

Taint is the best marketing plan there is.

[GypsyHeart]

I will keep that in mind Mr Dangling Death

[pyramider]

I offer tainted counseling but I am booked up thru August.

[Katy Alexander]

Originally Posted by Zabrina Sarafina

I never see human beings as numbers and if I catch myself doing it I become aware of it and stop that thinking process it doesn't feel right

I believe the best and only marketing is being true to you. Let's others see you as you really are, thus who you will attract will be a mutually beneficial experience/relationship short/long term ..... Happens naturally when you live your passion

This is great advice.People rarely understand that companionship is such a unuiqe situation it is almost impossible to compare it to a more mainstream business.I think there is some great advice out there for new women on how to stay safe, and ways to reach the right men. But, when it comes down to image, we are the only ones who can say what it is that we have to offer, and who we are as women in this world.

I think that nice pro photos, and websites are great, because it does show that you take what you do seriosly, and I often believe that it can give a woman the extra confidence needed to do things in the way that feels right to her. I know that some of the best money I ever spent was on overpriced/overshopped photos. Those photos gave me the confidence to change my approach, even though I now know that it is usually my more candid photos that attract the best people to me.

I am very weary of anyone who claims to truly know this world.Some may know a little more than others, but one of the things that makes this all so fascinating is the fact that logic, and common sense are rarely set in stone when your world is controlled by desire.

Long story short......branding is for cows not companions.

[Tiffani Jameson]

Originally Posted by Katy Alexander

This is great advice.People rarely understand that companionship is such a unuiqe situation it is almost impossible to compare it to a more mainstream business.I think there is some great advice out there for new women on how to stay safe, and ways to reach the right men. But, when it comes down to image, we are the only ones who can say what it is that we have to offer, and who we are as women in this world.

I think that nice pro photos, and websites are great, because it does show that you take what you do seriosly, and I often believe that it can give a woman the extra confidence needed to do things in the way that feels right to her. I know that some of the best money I ever spent was on overpriced/overshopped photos. Those photos gave me the confidence to change my approach, even though I now know that it is usually my more candid photos that attract the best people to me.

I am very weary of anyone who claims to truly know this world.Some may know a little more than others, but one of the things that makes this all so fascinating is the fact that logic, and common sense are rarely set in stone when your world is controlled by desire.

Long story short......branding is for cows not companions.

Very, very well said, Katy! I agree totally.

But a little thought into what you're doing other than the obvious doesn't hurt. Someone really needs to read this, and take it in. Knowing ladies that have been doing the same thing the same way for so many years, he may as well be talking about cows. (Please note: I AM NOT CALLING ANYONE A COW.)

The big picture I got from the OP is 'do you think about what you're doing?' That and a hint of 'I feel under appreciated. Do you value my business?'

But what I got from the branding questions is setting yourself apart from everyone else. But we know that's hard to do.

[Katy Alexander]

Good points, I think I have a rather negative reaction to the term branding, because I often assume that what will follow will be a sales pitch on how to create a new image for a healthy fee.When I reread the OP I realized that he had nothing to sell, but was simply asking if we care, especially for our regular clients..

I completely agree that if my business is not what I want it to be I will look inward to see what needs to change rather than blame it on the usual suspects such as a poor economy, or bad time of year. Of course those things can play a role, but why waste my time on things I can not control when there is plenty that I can.

A couple of years ago I actually had somebody hijack my website, and completely redo it without my knowledge. He was using my site as an example of what he could do for others as an image makeover lol. Long story short he managed to remove just about everything in that site that made me a real person.I would have found it funny, but I didn't want people to google my name, and assume that I approved of this idiot.Even when I contacted him to inform him that I wanted that stepford site down, he tried to sell it to me for $1,200 lol and kept emailing me on how much the new site would help my business. It was all rather sweet of him to be concerned considering the fact that I had no idea that my business was bad in the first place I suppose this is one of the reasons why I have a hard time trusting marketing consultants for companions. I am mature enough to spot a stepford image when I see one, but so many younger women do not understand, that you do not have to be perfect to attract great men..

Originally Posted by Tiffani Jameson

Very, very well said, Katy! I agree totally.

But a little thought into what you're doing other than the obvious doesn't hurt. Someone really needs to read this, and take it in. Knowing ladies that have been doing the same thing the same way for so many years, he may as well be talking about cows. (Please note: I AM NOT CALLING ANYONE A COW.)

The big picture I got from the OP is 'do you think about what you're doing?' That and a hint of 'I feel under appreciated. Do you value my business?'

But what I got from the branding questions is setting yourself apart from everyone else. But we know that's hard to do.

[Zabrina Sarafina]

Originally Posted by Katy Alexander

Long story short......branding is for cows not companions.

LOLLL

Originally Posted by Katy Alexander

I completely agree that if my business is not what I want it to be I will look inward to see what needs to change rather than blame it on the usual suspects such as a poor economy, or bad time of year. Of course those things can play a role, but why waste my time on things I can not control when there is plenty that I can.

I am mature enough to spot a stepford image when I see one, but so many younger women do not understand, that you do not have to be perfect to attract great men..

I am blown away by your maturity

[Tiffani Jameson]

Originally Posted by Katy Alexander

I suppose this is one of the reasons why I have a hard time trusting marketing consultants for companions. I am mature enough to spot a stepford image when I see one, but so many younger women do not understand, that you do not have to be perfect to attract great men..

You and I BOTH feel the same way about marketing consultants for companions. It's an even sadder fact there's a market for it.

Originally Posted by Zabrina Sarafina

I am blown away by your maturity

I am too! Katy, I love the way you think!

[pyramider]

Originally Posted by Tiffani Jameson

You and I BOTH feel the same way about marketing consultants for companions. It's an even sadder fact there's a market for it.

The ladies should take ownership of their business. Market however they wish, whether its effective or not. But it comes down to TCB. If the lady, regardless of age or looks or body type, provides good consistent service with little or no drama they will do well. All the ads and photos will not replace the reputation of good consistent service. The ads and photos will aid in attracting new clientele but consistent service will be the foundation.

Granted, we all have bad days and sometimes there is 0 to no chemistry between lady and fucktard but consistent service will prevail.

[Prolongus]

First impressions go a long way and the first impression seen here is your Welcome & Intro post. Use proper grammar, post a few pics, give us some info or links for more info.
Probably wont see you if you can't spell "definitely", THE most misspelled word here.