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Originally Posted by nevergaveitathought
the superbowl ads were very weak in my opinion. the doritos one, when it played, i turned to some friends and said that i thought it was terrible....
my reaction to it was that it was reinforcing sterotypes our society doesnt need reinforcing and so it was the worst of the lot....it intimated that another street wise fatherless black kid was sassy beyond his years and another unmarried black mother had one more boy friend of the month who was soon to father another soon to be fatherless kid...why couldnt there just be a wholesome black mom and dad and child thing? maybe its just me but i think doritos blew it big time
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Until you mentioned it I really didn't even see black actors. I saw a cute little kid, a MILF, and a guy looking for some; not colors.
Now that you mentioned it, did you notice that Coach Jim Caldwell of the Colts is black? One thing I was thankful for yesterday (and the weeks preceding the game) is we weren't subjected to all kinds of stories about the color of his skin and the fact that he was coaching in a Super Bowl. Three years ago that is all we heard when his (black) predecessor (Tony Dungy) faced another black coach, Lovie Smith. To a lesser extent, we heard it last year with Mike Tomlin, but the bigger story was how young (33) he was. I consider the Jim Caldwell non-story progress.
Likewise, I think it is progress that a major advertiser would cast blacks in what could be precieved as risque roles is a sign of progress as well. Surely if they thought it would spark a big race controversy I doubt they would have done it.