Provide all the relevant information.
Be creative.
Don't overpromise what you can't deliver. Be realistic about what you have to offer.
Most importantly,
differentiate yourself from the horde. Identify your target audience and write the ad to them.
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If I were writing an ad for myself, "differentiate" might mean something like this (only, you know, more creative and well-written and succinct):
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I'm not for everyone.
If you're looking for a young stud, whose primary selling points are six-pack abs and the energy to fuck all night -- look elsewhere. I'm oveweight and almost sixty. I enjoy sex, the equipment still works, and most ladyfriends enjoy their time with me, but the odds are you won't be raving about my physique and technique to all your girlfriends.
If you're lonely and looking for love -- look elsewhere. Although I like and enjoy time with the ladies I see, at the end of the day P4P and "real life" must and will remain separate. This is a fantasy, and I'm not "Chevalier" 24/7.
If you're looking for a high-energy extrovert who excels at cocktail party chatter, or someone whose primary interest is motorcycles and gaming -- look elsewhere. I'm older, more relaxed and laid back, introverted, shy until I get to know someone (look for me near the chip bowl or talking with someone one-on-one rather than in a group), and an "opinionated curmudgeon" with different interests than most.
But if you want a "connection" with the guy you hire, intelligent conversation and an encounter that goes beyond the physical, while remaining within the boundaries of a P4P relationship -- we might be a good fit.
Of course, WALDT/CASG (
chacun à son goût) applies to personality and interests as much as or more than it does to physical appearance,
n'est ce pas? And for heaven's sake, don't rely on my description of myself! I encourage you to invest some time in evaluating our possible compatibility. Read my posts here or elsewhere. I don't have any reviews, but ask the ladies I've seen. Some may not remember me or be interested in seeing me again (their
goût may differ from yours) but they can provide insights that are more objective than my self-perception. If you like, I may be able to meet you for lunch or drinks so you can evaluate my personality -- and appearance -- for yourself before committing. (Serious inquiries only, though.) I'll want to know more about you too; I'm interested in compatibility as well. I'm not YMMV (in the bad sense), and I try my best to show every client a good time. I will sincerely enjoy our rendezvous. But let's face it -- it's better with a connection, isn't it? I'm interested in what makes you unique, your motivations, your opinions, your goals and dreams. So tell me a little bit about yourself.
Age: 59. Height: 6'0". Weight: 225. *sigh* Graying hair. No pictures available; sorry! I'll be dressed nicely; cufflinks available on request. My rate is $X for one hour, or $Y for two hours. My incall will be an upscale hotel in a location that's mutually convenient. I promise you'll have my entire attention while we're together, and I've managed to exorcise
most of that inner sexist/misogynist most of us develop in junior high. (Most of it, anyway. "Wisdom comes with age, but sometimes age comes alone.")
I'm not for everyone. And I don't want to waste your time if I'm not the right one for you.
But if you're interested, I hope you'll contact me at
chevalierdallas-p4p@yahoo.com. I'm extremely low volume due to a demanding full-time job, but I'll work with you to try to find a mutually convenient time. Advance booking is highly recommended.
Who knows? Maybe sparks will fly!
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Of course, while this would distinguish me from other guys and minimize complaints of dishonest advertising, differentiating like this is not recommended for anyone who wants to, you know, actually get inquiries. So if I were actively seeking dates, I might have to lie after all.
