I'll just say from my professional experience that the "woke" companies I've had as clients care just as much about their bottom line as those that don't give a shit so I can't think of any large companies that fucked themselves by going overboard with wokenessitis.
I had a particular client years ago that wouldn't even let you print paper in their home office, yet they were in the restaurant industry netting billions of dollars a year in revenue by peddling the unhealthiest shit to anyone around the world trying to get diabetes. I remember thinking, "You clowns picked trees (climate) as your social cause? That kind of makes sense because you obviously can't pick morbid obesity or healthcare as one."
Anyway, that was just one client, and I could go on and on about other clients that "fake it to make it". The aforementioned client in the paragraph above didn't give a fuck about trees, that was just a bullshit social cause just like many of those that my other "woke" clients adopted.
Mr. My Pillow was dumb enough to pick Trump as his social cause. Lindell is definitely not "woke". He is just definitely an idiot. He picked wrong by putting his money where his mouth was and that's why his company ended up in complete disarray.
The moral of the story is if you want to act like you care about the betterment of society, always pick something people don't really give a shit about so your business is unaffected.
