https://www.practicalecommerce.com/s...y-cyber-monday
Just a reminder for those that complained that Black Friday and Thanksgiving sales numbers would be in the tank.
They weren’t. Actually they were essentially the same as 2020. Possibly with more sales since people thought they couldn’t wait for items and bough them in October as well.
The economy isn’t as bad as some idiots keep crying that it is.
“ Sales for the three big U.S. shopping days were flat or slightly lower from last year. It’s not surprising since retailers encouraged consumers to shop earlier due to expected product shortages and shipping delays. Buyers heeded the suggestion — a survey by the National Retail Federation revealed that 61% of U.S. consumers had purchased holiday gifts before Thanksgiving Day.
Adobe Digital Insights — which analyzes more than 1 trillion visits to U.S. retail websites, representing over 100 million items in 18 product categories — reported that American consumers spent $109.8 billion online from November 1 – 29, an increase of 11.9% over last year.
However, during what Adobe calls Cyber Week — Thanksgiving Day through Cyber Monday — U.S. online consumers spent just $33.9 billion, which is 1.4% less than last year. Shoppers shelled out an average of $301.27 for online purchases, below the $311.75 spent in 2020 and $361.90 in 2019, according to NRF.”