The key is to feel comfortable with yourself, be confident, and act like you belong there.
If the hotel has a coffee shop/bar/small restaurant you can go there and get a cup of coffee or breakfast. Breakfast is often busier than lunch you you are less likely to stand out. Dress one shade better than what you think people will look like, then as you eat/drink, see how they are actually dressed.
Where are the entrances? Are there some that do not enter into the lobby. Are the elevators in sight of tbe front desk. Do they require a key to use--if so, could a client get to some of the floors without one so you can meet them there?
Checking out the hotel should not be a concern so long as you stay relaxed.
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